In 2022, Oracle Red Bull Racing required a standalone visual identity for the Formula 1 Miami Grand Prix. It was the first ever Miami race. The team's standard seasonal creative wasn't built to carry the weight of a new event on the calendar. A bespoke identity was needed that could speak to Miami specifically and plug directly into existing brand infrastructure across every channel.
Project Details
• Standalone event identity separate from seasonal team creative
• Custom mark designed as a deployable brand asset
• Extended across social templates, merchandise, and digital
• Aligned to existing Red Bull Racing brand infrastructure
• Delivered across fan-facing and commercial touchpoints for race week
client
Oracle Red Bull Racing
year
'22
BRAND
EVENT
SYSTEM
Problem
The brief required something that could sit apart from the team's seasonal theme without losing the Red Bull brand. The identity also had to function as a deployable asset across existing social templates, merchandise, web, and broadcast, not as a one-off graphic that lived in isolation.
Solution
A bespoke mark and visual identity rooted in Miami's colour, energy, and culture. Designed to work as a standalone brand asset that plugged directly into existing Red Bull creative infrastructure. The identity extended across social, digital, merchandise, and fan-facing communications throughout race week.
